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A Day in a Kimono during Setsubun: The Tradition of Driving Away Demons

A Day in a Kimono during Setsubun: The Tradition of Driving Away Demonsフラットボタン-yellow

京都・節分祭
Setsubun festival celebration in Kyoto with traditional mamemaki bean throwing ceremony at historic temple

Kyoto, Japan’s timeless cultural capital, is a city where history is alive in every temple gate, lantern-lit street, and seasonal celebration. Among the many traditions that color Kyoto’s calendar, Setsubun (節分) holds a special place. Falling in early February, this festival marks the boundary between winter and spring and is best known for the iconic mamemaki ritual—throwing roasted soybeans to drive away evil spirits and invite good fortune.

But Setsubun in Kyoto is more than just a festival. It’s an opportunity to immerse yourself in Japanese culture, especially when paired with the unforgettable experience of wearing a kimono. Imagine strolling through temple grounds, hearing the lively chants of “Oni wa soto! Fuku wa uchi!” (“Demons out, fortune in!”), and feeling the elegance of traditional Japanese attire wrapping you in centuries of history.

Asian woman wearing traditional Japanese kimono walking through snowy Kyoto streets near Yasaka Shrine in winter

In this article, we’ll explore:

  • The meaning and rituals of Setsubun in Kyoto
  • Why wearing a kimono transforms the festival into a once-in-a-lifetime memory
  • The best temples and shrines to visit during Setsubun
  • Styling tips for your kimono on a chilly February day
  • Practical advice for making the most of your kimono rental in Kyoto

And of course, if you’re planning your trip, don’t forget you can book your kimono rental with us at Mimosa Kimono Kyoto to step fully into tradition.

What Is Setsubun? A Festival of Change and Renewal

Setsubun literally means “seasonal division,” and it traditionally marks the end of winter and the start of spring according to the lunar calendar. While its agricultural roots go back over a thousand years, today Setsubun is best recognized for its fun and symbolic rituals:

  • Mamemaki (豆まき) – throwing roasted soybeans at home or at temples to cleanse evil and invite luck.
  • Oni (鬼) appearances – performers dress as demons, and people symbolically chase them away with beans.
  • Ehomaki (恵方巻き) – eating a special long sushi roll while facing the year’s “lucky direction.”
Traditional oni demon performer in red mask and costume during Setsubun festival ceremony at Kyoto temple

Kyoto, with its abundance of ancient temples and shrines, makes Setsubun especially atmospheric. Famous locations like Yasaka Shrine, Heian Shrine, and Rozan-ji Temple hold elaborate ceremonies with priests, geishas, and even celebrities participating.

Why a Kimono Makes Setsubun Special

Kyoto is already the best city in Japan to experience kimono culture, but during Setsubun, the effect is magical. Here’s why:

Cultural immersion

Wearing a kimono during a traditional festival connects you more deeply with local rituals. You’re not just an observer—you become part of the celebration.

Photogenic experience

Temples draped in red, lanterns glowing, and lively ceremonies are the perfect backdrop for kimono photos.

Seasonal style

February in Kyoto can be chilly, but kimonos can be styled with haori jackets or fur stoles for warmth without losing elegance.

Memorable souvenirs

Unlike buying a trinket, the photos and memories of your kimono day during Setsubun last forever.

You can easily book a kimono rental online at Mimosa Kimono Kyoto . Our stylists will help you choose the right colors, patterns, and accessories to match the festive spirit of Setsubun.

Top Kyoto Temples and Shrines for Setsubun

Kyoto’s temple scene comes alive during Setsubun. Here are the must-visit spots:

 1. Yasaka Shrine (八坂神社)

Located in the heart of Gion, Yasaka Shrine hosts one of the most vibrant Setsubun celebrations. Expect performances by maiko and geiko (apprentice and full geisha), traditional dances, and lots of bean throwing.

 2. Heian Shrine (平安神宮)

Known for its grandeur, Heian Shrine stages a lively Setsubun event with prayers for good fortune. The stunning vermilion gates make for perfect kimono photos.

Heian Shrine Kyoto with iconic vermillion torii gates and traditional Japanese architecture perfect for kimono photography

 3. Rozan-ji Temple (廬山寺)

This temple is famous for its Oni odori (demon dance). The dramatic performance is both spiritual and theatrical, a highlight for visitors.

 4. Kitano Tenmangu (北野天満宮)

Associated with learning and scholarship, this shrine combines Setsubun with prayers for students. Many locals attend to seek blessings for academic success.

How to Style Your Kimono for Setsubun

February is still winter in Kyoto, so comfort and warmth are key. Here are some styling tips:

Layer smartly: Wear thermal undergarments beneath your kimono to stay warm.

Choose seasonal patterns: Plum blossoms (ume) are a classic motif for late winter and early spring.

Accessorize elegantly: A haori coat or fur stole not only adds warmth but also seasonal flair.

Comfortable footwear: Walking between shrines can take hours—pair your kimono with tabi socks and well-fitted zori sandals.
Vintage purple kimono haori jacket with elegant plum blossom pattern perfect for winter Setsubun festival styling

Practical Tips for Enjoying Setsubun in Kyoto

Arrive early – Temples get crowded, especially Yasaka Shrine.

Learn the chant – “Oni wa soto, fuku wa uchi!” (Demons out, fortune in!) adds to the fun.

Try ehomaki – Many convenience stores sell them during Setsubun, making it easy to join in the tradition.
Traditional ehomaki sushi roll for Setsubun festival with seven lucky ingredients on wooden plate for good fortune ritual

Take photos mindfully – Temples can be crowded, so respect others while capturing your kimono moments.

Reserve your kimono in advance – Setsubun is a popular time, and rentals can book out quickly.

👉 Book your kimono experience at Mimosa Kimono Kyoto to secure your spot.

Cultural Meaning: More Than Just Fun

Setsubun isn’t only about demons and beans. It reflects deeper Japanese values:

Cleansing and renewal

Symbolic of leaving behind negativity.

Community and joy

Gathering together to share chants and laughter.

Respect for tradition

Continuing practices passed down for centuries.

For visitors, wearing a kimono at Setsubun bridges the gap between sightseeing and cultural participation.

Atmospheric evening view of traditional Kyoto temples with glowing lanterns creating magical ambiance for kimono photography

Conclusion: Your Setsubun in Kyoto

A day spent in Kyoto during Setsubun is unforgettable. From tossing beans at temples to walking through lantern-lit streets in a kimono, it’s an immersive journey into Japanese culture.

Whether you’re traveling solo, as a couple, or with family, wearing a kimono adds a layer of authenticity and elegance to your trip. And with Mimosa Kimono Kyoto , your perfect kimono experience is just a booking away.

So next February, don’t just watch Setsubun—live it in a kimono.

節分祭・着物体験

Experience the magic of Setsubun in traditional kimono

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